It was quite an honour to be invited to share in the special event that was Anna Campbell‘s opening of her second bridal boutique in Melbourne’s highly coveted High Street, Armadale. The bright, young designer has certainly added her touch to this beautiful store.

Anna Campbell Armadale boutique opening

The Boutique

The boutique felt so warm and welcoming, and upon meeting with Anna and speaking with her, you understand why. She brings so much of herself to this boutique, with every detail so carefully handpicked and considered. The chandeliers add such ambiance to the room, really highlighting the stunning high ceilings and romantic feel of the room. The special personal touches of Anna’s sketches adorn the walls, with beautiful handmade mood boards with magazine cutouts, lace and beading.

The Victorian style is carried through to the back of the boutique with large free standing mirrors, large spacious changing rooms and Victorian style chairs.

Anna Campbell Armadale boutique opening

Anna Campbell Armadale boutique opening

Anna Campbell Armadale Boutique Opening

Anna Campbell Armadale boutique opening

The Dresses

The staff and models were all decked out in Anna’s gorgeous range, with everyone posing dutifully for photos! My favourite dress of the evening was actually the one that Anna herself wore – it was truly stunning, with such detail around the neckline and across the back with her famous beading. I have an upcoming work awards evening which is always a big affair, so I was on the lookout for a special dress, and I think there is definitely a few that I’m looking forward to coming back to try on! This the “Alexandra” in the French Navy, and also a shot from the back in the champagne.

Anna Campbell Armadale boutique opening

Anna Campbell Armadale boutique opening

Upstairs, the guests were treated to a live fashion show from the beautiful Shirlene who perfectly played up to the cameras. A few of my favourites below, excuse the poor quality of the iPhone! The Luxe collection was one of the features of the event, and a perfect chance to show off the accessories which Anna is so famous for. I loved being able to feel the dresses up close and personal, to touch the lace and see the different styles.

Anna Campbell Armadale boutique opening

Anna Campbell Armadale boutique opening

Anna Campbell Armadale boutique opening

Anna Campbell Armadale boutique opening

Anna Campbell Armadale Boutique Opening

Anna Campbell Armadale boutique opening

Anna Campbell Armadale Boutique Opening

Treats

The high tea table as you walked in was sure to catch my eye with the pure indulgence that awaited us! Macaroons, meringues, cupcakes, fruit and friands adorned the table, special treats from Pierrick Boyer, Cupcake Central and the flowers from Bud. My girlfriend Amber and I were among the first guests to arrive, and everything looked much too pretty to eat…But we soon made a dent in the macaroon towers! Not only did we get treated with food and champagne, but Anna and her PR team created a fun goody bag for all the guests, including a generous Anna Campbell gift voucher, and lots of little goodies!

Anna Campbell Armadale Boutique Opening

Anna Campbell Armadale Boutique Opening

Anna Campbell Armadale Boutique Opening

To end the post, I have to share a terrible quality photo of me and Anna! Thankyou so much for having me and Amber at your beautiful opening Anna, can’t wait to see so much more from you in the future!

Anna Campbell Steph Webster

Anna Campbell Armadale Boutique Opening

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